ROOPA IYER AI Forward Thinking · Engineering · Leadership · Quality
Building better ways to ship software

Build with ownership, ship with confidence, and improve through continuous learning - all grounded in a culture that puts people first.

Hello, I am Roopa - an engineering leader working at the intersection of AI, product, and engineering, helping teams turn complex problems into useful, reliable experiences through thoughtful building and continuous learning.

HOW I WORK

I believe great software grows from thoughtful engineering, strong collaboration, a shared commitment to quality code and teams that keep improving together.

FORWARD-DEPLOYED MINDSET

From context to capability.

My approach is practical and embedded. I understand the operating reality, build in the systems already in use, and stay with the work until it creates durable value.

Understand the context

Start with the people, workflow, data, and constraints behind the request. Define the outcome before choosing the solution.

Build in the system

Connect product, engineering, quality, data, and AI workflows to make a fit-for-purpose solution inside the real environment.

Ship and learn

Prototype, test, demo, measure, and iterate with the people who will use the work. Keep feedback close to delivery.

Leave capability behind

Turn what works into reusable tooling, practices, and confidence that teams can carry forward.

STRENGTHS

How people experience my work.

Qualities reflected in feedback from teammates, engineers, product partners, and cross-functional collaborators.

Detail-orientedThoroughOrganizedCuriousInquisitiveReliableResponsiveCommunicativeCross-functionalCollaborativeHelpfulPatientProactiveTechnically strongData-mindedQuality-focusedPersistentPositiveInclusiveOwnership-drivenThoughtful follow-throughTeam-oriented
WHERE I ADD VALUE

From ambiguity to impact.

My work sits at the intersection of customer context, technical execution, and software excellence.

Forward deployed mindset

Get close to the user and operating context, translate ambiguous needs into shipped work, and stay accountable through rollout.

Engineering quality

Build risk-based strategies, automation, observability, and release practices into the delivery system.

AI in the workflow

Apply AI to testing and daily engineering work, including workflow experiments and team-level plugins.

Technical leadership

Align product, design, data, and engineering partners; coach teams and create clarity across complex programs.

THE JOURNEY

Experience built across the stack.

From hands-on enterprise testing to leading global product programs and enabling engineering teams.

2020 - NOW

Netflix

Engineering Lead - Growth, Partnerships & Payments

I help teams turn complex, high-visibility launches into dependable customer experiences across markets, devices, and partner ecosystems.

  • Lead engineering delivery across growth, identity and security, retention, acquisition, partnerships, payments, messaging, and global market initiatives.
  • Partner across product, design, data science, content, infrastructure, and engineering-sometimes coordinating work across 15 teams.
  • Shape test strategy for web, mobile, TV, APIs, experiments, and end-to-end customer journeys; surface risk and release signals early.
  • Build and apply Gen AI workflows, AI-assisted testing approaches, and team-level plugins to improve how engineering teams work.
  • Evaluate models for practical engineering and quality tasks, tune prompts and workflows based on results, and build knowledge bases and dashboards that make useful context easier to find.
  • Build observability for migrations so teams can see progress, risks, and operational signals while systems change.
  • Champion Claude Code, Cursor, and AI-assisted workflows that make engineering and quality work more effective.
  • Lead A/B experimentation and launch readiness for P0 company bets, connecting customer impact, risk, and measurable outcomes.
  • Selected work includes passwordless login, password sharing, and ads data collection alongside growth, partnerships, and payments initiatives.
AI workflowsQualityA/B experimentationP0 company betsWeb · Mobile · TVCross-functional delivery
2018 - 2020

Netflix

Test Engineering Lead · Growth & Membership Messaging

Joined as the first Product Test Engineering Lead on the team and helped establish the testing approach for messaging experiences.

  • Built a quality strategy for outbound and in-product messaging across email, push, SMS, voice, messaging apps, and notifications.
  • Designed experiment coverage across audience, design, copy, timing, frequency, and channel.
  • Created automation and investigated issues spanning interconnected systems and devices.
  • Supported A/B experimentation and the launch of P0 company bets across messaging journeys and partner teams.
QualityA/B experimentationP0 company betsMessaging systemsExperimentation
2014 - 2018

Amazon

Engineering Lead · Growth, Acquisition & Subscriptions

Combined hands-on engineering with Scrum leadership to help growth teams move from requirements to reliable releases.

  • Led engineering initiatives across growth, acquisition, SEO, A/B testing, and subscription experiences from planning through release.
  • Led sprint planning and delivery as Scrum Master while reviewing requirements, product specifications, and technical designs.
  • Built and maintained Selenium and JavaScript automation for web and messaging experiences.
  • Tested end-to-end journeys, APIs, backend and middleware integrations, and A/B experiments; supported CI/CD and release management.
SeleniumJavaScriptScrumJenkinsCross-functional stakeholder managementCI/CDTesting
2011 - 2014

Apple

Engineering Manager

Led people, delivery, and quality across multiple enterprise and manufacturing initiatives.

  • Built the team from the ground up through hiring, leading and mentoring 17 engineers across 10+ projects while supporting delivery, performance, and team development.
  • Partnered with engineering, product, and client stakeholders to clarify scope, risks, feasibility, and execution plans.
  • Worked on Apple's retail website, helping small and medium business owners access support and services.
  • Delivered SAP CRM and e-commerce projects globally while managing cross-functional stakeholders.
  • Built strong operating practices for quality, delivery, collaboration, and continuous improvement.
People leadershipDelivery managementSoftware excellenceCross-functional stakeholder managementTesting
2004 - 2011

Wipro Technologies

Engineering Lead · Test Lead · Test Engineer

Started as a Test Engineer and grew into an Engineering Lead by managing multiple projects across teams in India, Japan, and the United States.

  • Led teams and coordinated delivery across B2B e-commerce and enterprise applications.
  • Built and ran automation test cases, and performed integration and system testing across front-end and backend systems.
  • Partnered directly with clients on status, work breakdowns, feasibility, feature suggestions, and delivery.
Enterprise systemsClient partnershipConsultingTesting
SIDE PROJECTS

Projects I build outside the day job.

Small tools for turning thoughtful questions into something people can use.

MENTORING

Helping people grow.

Mentoring is part of how I support strong teams and thoughtful engineering.

Mentored more than 20 engineers and teammates across multiple organizations, helping people build confidence, strengthen technical judgment, and contribute to delivery excellence. Through Venture 2 Impact, also mentored multiple entrepreneurs as they built more practical business and digital skills.
VOLUNTEERING

Sharing practical skills through service.

Skills-based volunteering is another way I work close to people, understand context, and make useful things easier to do.

Venture 2 Impact · Skills-based volunteering

Viña del Mar, Chile

With Venture 2 Impact, helped entrepreneurs rebuilding after the 2024 wildfires strengthen their businesses through practical teaching and mentorship. Covered business building, digital skills, financial confidence, and practical ways to use AI in day-to-day business decisions.

Business building · Digital skills · Financial confidence · Mentorship · Applied AI for business
Venture 2 Impact · Skills-based volunteering

Costa Rica

In San José, partnered with the University for Peace and 40 entrepreneurs-two thirds migrants and refugees from Nicaragua, Venezuela, and across the region-across 160 one-to-one sessions. Taught business strategy, digital marketing, budgeting, AI-enabled business automation, Google Business Profile, and Google Workspace to help participants build more practical financial systems.

Business strategy · Digital marketing · Budgeting · AI-enabled operations · Google Business Profile · Google Workspace

Program context: Chile case study ↗ · Venture 2 Impact ↗

THE FOUNDATION

A broad engineering lens.

My career has taken me through streaming, growth, identity and security, payments, messaging, manufacturing, finance, partnerships, and experimentation. That domain range helps me understand constraints, advocate for the right tradeoffs, and help teams build systems that fit the work.

People leadershipManaged and mentored teams, including a 17-person team
Global collaborationPartners and customers across India, Japan, and the US
Engineering toolkitAI: Claude Code, Claude Cowork, Codex, ChatGPT, Cursor, Kimi K3, GLM 5.3, AI-assisted testing and development, organization-level workflows
Automation: JavaScript, Selenium, WebDriverIO, Playwright, QTP
Testing: Functional, Exploratory, System, Integration, EndToEnd, Regression, UAT, API, Middleware, Backend, CrossBrowser, CrossDevice, Web, Mobile, and TV
Delivery: Jenkins, CI/CD, Git, Stash, Jira, Confluence, Agile, Scrum, Release Management
Data: SQL, MS SQL Server, RDBMS, Kibana, Atlas UI, Adobe Omniture, Data Analysis
Platforms: SAP CRM, SAP ECC, GCRM/Salesforce automation, MS Access, TOAD, XML, ClearQuest, Radar, Espresso, Crystal Reports, Mercury Test Director
EducationMS, Software Engineering · BITS Pilani
Databricks: Generative AI Fundamentals
Anthropic: Introduction to Claude Cowork, Claude Code 101, Claude 101, and AI Fluency Framework & Foundations
LET’S BUILD SOMETHING AMAZING

Great ideas start with open minds and honest conversations.